Tend had a brave, singular vision: to revolutionise healthcare in New Zealand and become the country’s largest healthcare provider by 2030. It was an outstanding challenger vision that lead to us partnering on a project spanning strategy and positioning, naming, design and identity.

Tend’s founders, were driven by the fundamental belief that Kiwis deserve a whole lot better than what the industry currently offers up and were determined to bring a modern approach to challenge the bricks-and-mortar, one-size-fits-all approach. Tend is a revolutionary healthcare app that enables Kiwis to see their doctor right from their phone, with ongoing comms between customers and their healthcare teams that doesn’t just stop when you leave ‘the clinic’.