Well done is better than well said.

Well done is better than well said.

What you see here is the result of a lot of understanding, thinking, discussing, collaborating, creating and crafting.

Realised Potential

Potentia

With technology rapidly evolving in our world, Potentia needed a brand to evolve for the future, which felt fresh and bright, where people remain at its core.

Unifying New Zealand's largest network of credit unions

Unity

As a key community support system, credit unions are an important part of NZ’s financial services landscape, operating with a not-for-profit mandate that means more support and resources for members.

A healthcare revolution

Tend

Tend had a brave, singular vision: to revolutionise healthcare in New Zealand and become the country’s largest healthcare provider by 2030. It was an outstanding challenger vision that lead to us partnering on a project spanning strategy and positioning, naming, design and identity.

Breathing life into payment

Westpac

We all know the pain of splitting bills and making payments to friends and family. Westpac subsidiary Red Bird came to us to develop a brand for category-first person-to-person app, BUCK, which eliminates the inconvenience of figuring out amounts, awkward requests and manual inputting of digits and instead enables people to make direct payments to one another with a couple of taps and swipes.

Consolidating a rich legacy while galvanising a younger generation

Festival of the Arts

We helped New Zealand’s most enduring arts festival launch a refreshed name and positioning, visual identity and 2022 campaign.

Delicious Reimagined

CCA

Baker Halls & Co is a range of crafted fruit syrups founded by food technologist Gerard Hall in 1987. Following a number of iterations, the brand had arrived at a point where it needed some fresh thinking and renewed energy. Creatively too, the brand needed salience to stand out in a sea of sameness on shelf.

Drink In The Real

CCA

Deep Spring has been part of Kiwis’ lives for longer than many local brands today. But the explosion in competition that we’ve seen in the drinks fridge over the last few years became a clarion call for the brand. While loved by some loyal regular drinkers and considered with affectionate nostalgia for others, its distinctiveness had gotten lost in the noise.

Nailed It

Fletcher

We worked with Snappy to identify the opportunity to differentiate from the ‘bricks and mortar’ of today’s hardware scene and created a brand DNA and communications approach built around a proper insight: DIY jobs are easy to start, but it’s only when you finish them that you get that real sense of satisfaction.

Experience a Force of Nature

CCA

Voyage is a premium spring water from Te Waihou, the Blue Spring. An exceptional product of the land, it inspired us to create a brand that told the story of the water’s journey, from its beginnings as rain hitting the Mamaku plateau to its reemergence in the spring 56 years later

Real momentum

Point16

Point16 is a strategic business consultancy working with leaders to drive efficiency, growth and simplicity for growth and prosperity.

Let's show them

ICC

Setting up the brand, design and communications for an international tournament required a clear understanding of cultural context, international audiences and how a global tournament is promoted and broadcast.

Transforming the everyday

Methven

Since 1886 Methven have been pioneering & engineering amazing water experiences, challenging convention to create award-winning products

Unleashing intelligence

Qrious

Big Data. It's a word often misused and misunderstood. Qrious is a operating at the forefront of data technology that required a clear proposition to stand apart from the big data crowd.

Defining our why

Westpac

As part of their transition to a completely customer-centric organisation, Westpac New Zealand needed clarity in understanding their true purpose.

A fresh perspective

beContento

In this throw-away world, our perception of value is shifting. We are often cut short with no record of what we have, and what it’s worth. beContento enables people to document all their valuables.

Challenge yourself

Ward Valley

Ward Valley is situated at the Southern frontier of Marlborough, New Zealand. A wild, untamed landscape with a unique terroir comprised of high altitude, dry air, temperature extremes and deep clay.

Complexity to clarity

Seequent

We partnered with Seequent to develop a new purpose, brand DNA, architecture, name and identity that could help fundamentally shift their business as they grow globally.

Waging a war on ugly

No Ugly

We have global leaders with ugly beliefs, heroes of the young with ugly behaviours, businesses operating ugly practices, and we consume products containing ugly ingredients. But globally, we’re waking up.

The last of the best of Auckland

Todd Property

Todd Property Group saw the opportunity to elegantly refurbish their prime rural block into a new luxury residential community.

Representing New Zealand

NZC

The BLACKCAPS and the WHITE FERNS are so much more than international crickets teams. They are the pinnacle of our sport, and they are the demonstration of the New Zealand spirit of cricket.

Opening up the Elite Mindset

The Institute Of Golf

The Institute of Golf (IOG) is a platform that empowers players and coaches with knowledge and insight to improve their game.

Pushing Boundaries

NZC

We created a purpose-led brand for NZC that would resonate with tomorrow's NZ – colourful, diverse and progressive. A brand that lives and breathes connection.

Creating space

Mooven

Building cities of the future creates disruption. Mooven saw a way to manage and reduce the complexity of our world by creating clear space for progress.

Pure Air Performance

Lanaco

Lanaco exists in a large dirty world with large global-based competitors. This is a world where potential customers either can’t understand how wool fits in or they simply don’t believe it.

An Integrated Story of Value

Mercury

We designed and developed an integrated framework that connected the value created within the capitals to the business model, strategy, risk, & materiality.

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We get smaller brands ready for the next step, big brands back on track, and we build brands from the ground up.