The BLACKCAPS and the WHITE FERNS are so much more than international crickets teams. They are the pinnacle of our sport, and they are the demonstration of the New Zealand spirit of cricket.
With a clear role to represent NZ on the world stage, we created a bold, powerful expression that would support our core idea of ‘collective strength’. This culminated in a brand expression that’s fit for purpose for the digital and social media age whilst retaining a classic sense of national pride.
We get smaller brands ready for the next step, big brands back on track, and we build brands from the ground up.