Setting up the brand, design and communications for an international tournament required a clear understanding of cultural context, international audiences and how a global tournament is promoted and broadcast.

In New Zealand, hospitality is not just for special occasions - it's at the heart of our unified culture. To bring our creative idea to life, we literally rolled out the welcome mat. In collaboration with Cultural Consultant Inia Maxwell, we drew from our rich cultural heritage and built a brand from Whariki. Whariki have ideas and stories literally woven into them, and it was from that we wove a rich brand full of storytelling and impact.