We helped New Zealand’s most enduring arts festival launch a refreshed name and positioning, visual identity and 2022 campaign.

Drawing the largest and most diverse arts audience in the country, New Zealand Festival of the Arts is an internationally recognised, highly dynamic and original arts showcase, providing transformative experiences and unprecedented depth of encounter between artist and audience. Theirs is a story of art that provokes self-discovery, new experiences and new understanding, and we wanted to capture this through a clear positioning and visual identity.