We have global leaders with ugly beliefs, heroes of the young with ugly behaviours, businesses operating ugly practices, and we consume products containing ugly ingredients. But globally, we’re waking up.
In developing NO UGLY we borrowed from alcohol, fashion and cosmetics. These influences helped inspire a brand that is clear, considered and worthy of a courageous purpose.
We get smaller brands ready for the next step, big brands back on track, and we build brands from the ground up.