As a key community support system, credit unions are an important part of NZ’s financial services landscape, operating with a not-for-profit mandate that means more support and resources for members.

We worked with NZCU, New Zealand’s biggest network of credit unions to bring them together under a single unified brand. We created a strong, focused positioning, anchored in helping everyday Kiwis, both the unbanked and the underbanked, to thrive in ways that other mainstream banks can’t or won’t.